"ECO IS THE SMART CHOICE."
SMART GUESS MATERIALS
Organic
ORGANIC COTTON
- No pesticides
- Safer for people
Certification required: Organic Cotton Standard (OCS)
or Global Organic Textile Standard (GOTS)
Recycled
RECYCLED COTTON
- Reduces waste
- Conserves natural resources
Certification required: Global Recycling Standard (GRS)
or Recycled Claim Standard (RCS)
RECYCLED POLYESTER & RECYCLED NYLON
- Reduces waste
- Reduces carbon emissions
Certification required: Global Recycling Standard (GRS)
or Recycled Claim Standard (RCS)
DID YOU KNOW?
Recycled polyester is made from recycled plastic bottles.
Responsible
TENCEL™ LYOCELL & MODAL LENZING ECOVERO™ VISCOSE
- Made from renewable wood sources
- Sustainably managed forests protect ecosystems
- Lower emissions and less chemicals
TENCEL™ LYOCELL WITH REFIBRA™ TECHNOLOGY
- All the benefits of original TENCEL™ Lyocell & Modal
- Uses recycled cotton from industry cutting scraps
Certification required:
Mill confirmation letter and registering of product required
TENCEL™, REFIBRA™, LENZING™ and ECOVERO™ are trademarks of Lenzing AG.
SMART GUESS Denim
is made with at least 20% certified sustainable materials as well as innovative production methods that reduce its environmental impact.
SMART GUESS Clothing
is made with 20-100% certified sustainable materials that are organic, recycled or responsibly sourced.
GUESS 2021 GOALS
OF GUESS DENIM AND APPAREL TO MEET THE SMART GUESS GUIDELINES
OF COTTON SOURCED WITH BETTER COTTON INITIATIVE (BCI)*
*BCI targets include cotton sourced for all GUESS?, Inc brands.
BCI cotton is not physical. Quantities are measured using a credit system.