Major Responsibilities:
-Manage product content & data reporting
-Regularly monitor website content, performance and functionality.
-Ensuring we have transparency on go-live product readiness & problem products online.
-Set up and Customize the website's appearance, layout, and functionality using CMS features, templates, and extensions.
-Generates and updating report of Mobile app install, Website UX, Analytics, Content weekly report and Best Seller Reports
-Collaborate with cross-functional teams.
-Coordinate with the developers, Graphic designers, marketers, and merchandising, to ensure seamless integration of website features, updates, and improvements.
-Managing the website content updates.
-Ensure prices are sync every time there's a PCA.
-Download, renaming and resizing of assets.
-Uploading of Assets.
-Engage in promotional emails and newsletters, product descriptions
-Provide basic technical support for website navigation, account setup, and troubleshooting common issues.

Job Qualification:
-Bachelor's degree in marketing, business, e-commerce, or a related field is preferred.
-Familiarity with e-commerce platforms (e.g., Shopify, Drupal, WooCommerce, Magento) and content management systems (e.g., WordPress).
-Experience with SEO tools and analytics platforms (e.g., Google Analytics, SEMrush).
-Knowledge of image editing software for basic image optimization.
-Strong attention to detail for proofreading and maintaining content accuracy.
-Familiarity with data visualization tools and techniques.
-Experience with inventory management and pricing tools

Objectives of this role
Gain a thorough understanding of our products, standards, and differentiators so that strategies can be developed for more-effective communications and brand awareness
Document procedures, processes, and workflows, and recommend changes for greater efficiencies
Analyze qualitative and quantitative data, with special focus on psychographics and buying trends, to understand how marketing activity leads to customer sales
Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation
Analyze existing marketing collateral with a critical eye and identify opportunities for improvement

Responsibilities
-Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy
-Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
-Assist in execution of marketing plans to reach audiences through targeted channels
-Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
-Assist marketing manager in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement

Required skills and qualifications
-Experience with product launches or integrated marketing campaigns
-Excellent communication and presentation skills
-Working knowledge of market research, surveys, and data analytics
-Proficiency with content management systems
-Experience in planning and leading initiatives

Preferred skills and qualifications
-Bachelor’s degree (or equivalent) in marketing, communications, or related field

Major Responsibilities:

a. Sales

· Develop the following plans for the approval of Head of Sales:

Annual sales target and operating budget
Strategies to realize monthly sales target (action plan) by analyzing the following: (a) performance by category; and, (b) growth opportunities/weaknesses.
Formulate, recommend and execute approved promotional sales strategies in a timely manner.
Monitor retails development, market trends and competition (direct and indirect) in areas handled every store visit.
Establish relationships with the mall administration and local government to get first-hand information on any development in the area.
Drive store heads to do a weekly competitors check of the malls they are located to and make a regular report to the Head of Sales on any development and activity by the competition.
Achieve agreed upon ratio of regular vs. sale items sold per store on a monthly basis.
Direct and coordinate sales organization to achieve objectives established in the organization’s strategic plans.
b. Profitability

· Cascade monthly OPEX budget and actual and instill ownership and compliance of all users.

Review annual OPEX budget with Stores
Setup programs to minimize controllable costs (i.e. but not limited to OTs, materials, etc.)
Discuss and review Actual OPEX monthly to users and prepare adjustments needed if costs are erroneously charged and justify results to Head of Sales.
Negotiate from zero to less than standard rent escalation in existing store and lower rates for new store.
c. Operational Excellence

· Direct operations of stores and ensures that the following key areas are focused on:

Implementation of action plans developed per store.
Brand image standards are followed at all times (visual, signage, and marketing.)
Standard policies and procedures are strictly complied by spot-checking factual work done and reports prepared by responsible person every store visit such as store management, cashiering, inventory management, stockroom management, personnel, security, and visual display.
· Manage inventory level of individual stores to maximize sales.

Assign inventory level per store based on display capacity, salability and potential.
Monitor deliveries, assortment and sell thru.
Monitor stocks sell thru, manage non-moving items.
Manage stocks consolidation per area or cluster.
Monitor inventory requests and replenishment.
Execute security measures to zero out shrinkage.
Ensure 100% compliance of Guess Selling Culture.
Execute measures to avoid customer complaints.
d. People Management

· Coach in selling, product analysis, visual display and delivering the excellent customer experience:

Determine training needs of store personnel and recommend training needed to Head of Sales.
Conduct the following training among store personnel as needed: visual guidelines, merchandise facts of new arrivals, new policies and procedures.
Guarantee proper plantilla handling.
e. Manpower Development

· Develop store heads to increase maximum potential as part of succession planning:

Coaching and counseling of staff
Objective evaluation of staff
Sales and customer service skills
Store visual management
Inventory management
Problem-solving and conflict solutions
Carry out replacement planning and succession planning.
f. Reports

· Consolidate and analyze the following reports:

Loyalty program monthly membership
Weekly promotional analysis
Justification of monthly variance report
Weekly report on Unit Per Transaction per store
Monthly customer experience evaluation report
· Weekly Basic Call Procedure.

Job Qualifications:
Bachelor's Degree in business administration, management or a related field
5+ years of experience as Area Manager, Territory Manager or Regional Manager and with a track record in achieving sales targets.
Must possess a deep understanding of the operational aspects.
Proficiency in inventory management, sales operations and logistics
Excellent interpersonal skills, with the ability to build strong relationships with customers, vendors, and community leaders
Strong analytical and problem-solving skills, with the ability to used data to make informed decisions
Willing to be assigned in any areas nationwide

Major Responsibilities:
-Manage product content & data reporting
-Regularly monitor website content, performance and functionality.
-Ensuring we have transparency on go-live product readiness & problem products online.
-Set up and Customize the website's appearance, layout, and functionality using CMS features, templates, and extensions.
-Generates and updating report of Mobile app install, Website UX, Analytics, Content weekly report and Best Seller Reports
-Collaborate with cross-functional teams.
-Coordinate with the developers, Graphic designers, marketers, and merchandising, to ensure seamless integration of website features, updates, and improvements.
-Managing the website content updates.
-Ensure prices are sync every time there's a PCA.
-Download, renaming and resizing of assets.
-Uploading of Assets.
-Engage in promotional emails and newsletters, product descriptions
-Provide basic technical support for website navigation, account setup, and troubleshooting common issues.

Job Qualification:
-Bachelor's degree in marketing, business, e-commerce, or a related field is preferred.
-Familiarity with e-commerce platforms (e.g., Shopify, Drupal, WooCommerce, Magento) and content management systems (e.g., WordPress).
-Experience with SEO tools and analytics platforms (e.g., Google Analytics, SEMrush).
-Knowledge of image editing software for basic image optimization.
-Strong attention to detail for proofreading and maintaining content accuracy.
-Familiarity with data visualization tools and techniques.
-Experience with inventory management and pricing tools

Duties and Responsibilities:
1. Brand Awareness – increases exposure and awareness of GUESS products which eventually leads to increase in sales and sell through:

-Coordinates with mall marketing for execution of projects such as directional signages, tie-ups, in-mall posters, Omni channels and extra area for sales and activation.
-Creates content that is relatable by the brand’s Ideal Customer Profile (ICP).
-Creates clear advertisement of promotions in order for the customers to see clearly what’s in-store for them and they will get excited about it.
-Implements the provision of Gantt Chart for every Marketing Activity for all concerned departments to make sure that everyone is in the loop.
-Coordinates, checks, and secures approval of articles, display ads and digitorials.
-Pitches-in ideas on the correct concept during planning stage, ensuring success by identifying right target market.
Initiates localized marketing strategies aligned to local events and festivals by providing at least a generic promo on all store openings.

2. Sales Contribution based on Marketing Initiated Promos:

-Conducts sales turn-over analysis through GWP and promotions.
-Interacts with mall admin on social media posts to further boost brand visibility on a per mall event.
-Source campaign assets and materials from GUESS cloud sites.
-Oversees impact of foot traffic.
-Ensures that store opening campaigns and promotions are well-accepted by customers, therefore effective.

3. Seeding and PR Activities – provides merchandising with names of the influencers that will receive seeding of new merchandise and special collections with corresponding items annually.

4.Overseeing and Checking of Engineering, Creative and Visual Merchandising Outputs:

-Ensures store signage and logo are well read and visible.
-Ensures that store visual presentation is done exactly per GUESS standard.
-Proofing of store assets/images prior to submission to Principal.
-Physically oversees every store opening to ensure that all marketing concerns are well taken care of leaving no room for disorganization and all requirements are met and well prepared.
-Ensures that all marketing-related store fixtures are in perfect condition prior to every store opening.
-Ensures that all materials used by VM are well presented (POPs, images).

5.Compliance Issues:
-Protects and safeguards the company’s brand integrity at all times and ensures compliance with all statutory requirements.
-Conducts periodic review of regulatory requirements to ensure that all products and events are compliant with applicable government requirements and keeps the management abreast on new regulatory issues, evolving trends and amendments.

6. Performs other duties that maybe assigned from time to time.

Job Specifications:
-Bachelor’s Degree in Marketing or Business Management or relevant business course.
-Minimum three (3) years of relevant management experience and excellent track record in developing brand management strateg
-Impressive track record in designing, developing and implementing aggressive brand awareness campaigns and in ensuring that the company’s brands achieve optimal market penetration
-Strong management competencies in the areas of executive and leadership development, managerial coaching and mentoring and situational assessment skills.
-An effective communicator at all levels in the organization, with strong oral, written and persuasive skills.
-Proficient with MS Office applications such as word, excel and power point.

Job Description

-Plan, create and execute overall business visual merchandising strategy
-Design appealing merchandise displays in order to attract visitors to the store
-Design various window displays and signs as well as special promotions displays and signs
-Test different visuals and compare results
-Identify and track key KPIs Produce and present KPI reports
-Manage budget and track costs and expenses
-Collaborate with other store staff
-Adjust displays in order to promote new products and special offerings
-Work and collaborate with suppliers
-Keep abreast with industry and market trends
-Ingress, daily set up and window set up of stores

Job Qualification:
2 years of experience as a visual merchandiser or similar role
Proof of a strong visual portfolio
2 years of experience in creating window displays, signs and interior displays
Hands on experience with visual software (such as Photoshop, Illustrator, etc.) Knowledge and understanding of innovative visual merchandising trends and best practices
Critical thinker and problem-solving skills
Good time-management skills
Great interpersonal and communication skills
BA in visual/fashion merchandising, exhibition design, visual communications or similar relevant field or any equivalent

Key Responsibilities:

-Digital Strategy Development: Develop and execute a comprehensive digital marketing strategy aligned with company goals and objectives.
-Content Marketing: Create and oversee content marketing initiatives, including blog posts, videos, infographics, and other engaging content.
-Search Engine Optimization (SEO): Optimize website content and structure for improved search engine visibility and organic traffic growth.
-Paid Advertising: Manage and optimize pay-per-click (PPC) campaigns on platforms such as Google Ads and social media advertising (Facebook, Instagram, LinkedIn).
-Email Marketing: Develop and execute email marketing campaigns to nurture leads and engage with existing customers.
-Social Media Management: Oversee the company's presence on social media platforms, including content creation, audience engagement, and monitoring.
-Analytics and Reporting: Monitor and analyze key performance metrics using tools like Google Analytics, and provide regular reports and insights to senior management.
-Budget Management: Manage the digital marketing budget effectively to maximize ROI and achieve KPIs.
-Team Leadership: Build and lead a high-performing digital marketing team, providing guidance, mentorship, and performance evaluations.
-Staying Current: Stay up-to-date with industry trends, emerging technologies, and best practices to ensure the company remains competitive.

Qualifications:
-Bachelor's degree in Marketing, Business, or a related field (Master's degree is an advantage).
-Proven experience (3+ years) in digital marketing, with a track record of successful campaigns and project management.
-Strong understanding of digital marketing channels, tools, and best practices.
-Proficiency in SEO, SEM, Google Analytics, and advertising platforms.
-Excellent written and verbal communication skills.
-Strong analytical and problem-solving abilities.
-Leadership and team management experience.
-Creative thinking and ability to adapt to changing market trends.
-Certifications in digital marketing (e.g., Google Ads, HubSpot) are a plus.